DMAIC360’s Email Marketing Census highlights that almost three-quarters of companies rate email marketing as “excellent‟ or “good‟ in terms of return on investment. However, the Email Marketing Census also shows that marketers are becoming complacent by continuing to overlook email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel.
This course will help you to develop your email marketing campaigns by covering a range of prevalent issues including identifying small wins as well as big wins. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications
Email is still an important means of talking to your customers – but you’ve got to make your communications stand out and actually get read.
This practical course will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing from a conversions perspective, from setting realistic objectives and strategies through to testing – making sure that you’ll be able to continually improve your campaigns, boosting results and profitability.
Who should attend?
This course is ideal for those with limited experience of email marketing looking to improve their knowledge of the channel, or anyone who manages email marketing campaigns and wants better results from their communications.
How will I benefit?
Upon completion of this course, you’ll be able to:
What will I learn?