Course Description

If you want to be successful with Facebook advertising, you might love this course! You will discover complete skill set needed for Facebook advertising that will lead you to strategize Facebook marketing campaign effectively & in prescribed manner to grow your brand exponentially.  This course best fits with marketing professionals who thinks in dynamic way and would love to boost their existing strategy with Facebook Marketing. However existing social media marketer (Especially Freelancers) & Traditional Advertising Agency Professionals might be beneficial by integrating Facebook Marketing strategy with their existing marketing & branding strategy.

In Bangladesh thousands of companies have adopted Facebook marketing strategy with their mainstream marketing strategy. Many of the MNCs including but not limited to Unilever, Grameenphone, Robi, and Standard Chartered bank have already adopted Digital marketing strategy to promote their brand and thus created a huge scope of employment in such industry. It’s a growing industry and hoping to generate at least 1 lac of employment within next 3-5 years. After taking this course you can best fit with the following sectors:

• MNCs Digital Marketing Team;
• Digital Marketing Agency;
• E-commerce Company;
• FMCG Sector;
• Software Industry;
• Freelancing @ Upwork, FIVERR, People Per Hour

Happy Facebook Marketing!

Learning Outcomes

At the end of this course, you will be able to:

• Explore Ins & Outs of Facebook Marketing
• Create Your Business Page with professional manner;
• Discover the magic of Power Editor;
• Create Target Audience (Custom, Saved & Look A Like) using Power Editor;
• Design, Measure, Analyze, Improve & Control your Facebook Campaign (DMAIC Process);
• Use proper Facebook Marketing leveraging its prescribed structure: Account > Campaign > Adset > Ads;
• Set up Facebook Pixel to your Website to measure your ad performance.

Learning Methodology

• Learning by Doing
• Powerpoint Presentation
• Quiz
• Interactive Lecture
• Question and answer session